by katchal » Tue Oct 09, 2001 6:17 pm
How do you know when to stop and reevaluate your strategy for getting to the life you want? What's the difference between cowardly and prudent? I've been working very hard for about 5 months to plan and launch a marketing consulting business, but have had NO success so far in getting clients or even prospects. I know I'm doing the right marketing activities (Web site, direct mail, advertising, networking, cold calling, e-mail inquiries, etc.), but it just isn't working at all in the current economy. I've done consulting before, and it was never this hard to find clients. Instead of trying to do consulting full time right away, I'm considering continuing to work on it part-time, slacking off on the intense marketing effort and taking a year to focus on writing articles, getting speaking engagements and building my local network. (Just moved here a year ago.) This means I'll also have to find a job since my current employer will probably announce a 4th round of layoffs any day now. I'm the last non-executive marketing person left in the US so I'll probably be on the next hit list. (Job hunting really sucks!) How do I know if reevaluating is the right course of action? Can taking a step backward actually be a step forward? Thanks, Katchal